Part Three:  The Walkthrough

The salesperson will encourage you to accompany him on the walkthrough, and should let you lead the way.  You will go through each room in your home, and the saleperson will ask something like “How do you feel about the security in this room?”  After you answer, they will most likely reply with “Based on the level of security you want, let me make these suggestions about the equipment you need.”
He will now talk about the “three levels of protection” (i.e. alarm system price ranges), which are set up something like this:

Level 1: Protect all exterior doors, one or two interior motion sensors, one smoke detector on the main floor, keypad with speakerphone to communicate with the monitoring station, and of course the window stickers and yard sign.  Prices for a level one system is about $500-$900 for equipment plus monitoring.

Level 2:  Same as level one, with additional “spot” protection for vulnerable areas, i.e. kitchen windows. There would also be an extra fire device added, perhaps a smoke detector for the basement.  They would also add an extra keypad for the master bedroom, so you can arm the whole system before you go to bed. Other devices added may be an additional motion sensor, and/or a wireless “key fob”.  Prices for a level two, we were told, is about $900-$1400 for equipment plus monitoring.

Level 3:  Level three includes everything in level one and two, with protection for every door and window (aka “full perimeter” protection).  Closed circuit cameras may be added, and/or upgraded keypads.  Prices for a level three would be above $1500 plus monitoring.

He will then ask which level you are most comfortable at.  Based on that, and the answers you gave during your walkthrough, he will prepare your quote and present the figures.  Most likely, the quote will be below the figures he just mentioned.  Why do they quote lower than previously estimated?  We’re not sure, maybe to make you feel like you got a great deal? (The prices above are only what we were told, you may be quoted different ranges in price).
Part Four:  Product Demos, Security Levels, The "Big Close":

The salesperson may have demo keypads, smoke detectors, motion sensors, etc that he will let you examine and use.  After he finishes demonstrating the equipment, he will most likely go through the various guarantees they offer.  We won’t go into specifics here, only because you may be dealing with a sub dealer of ADT, which may not offer the same guarantees as ADT corporate.
The "Big Close":

He will now turn the paperwork around, with the pen pointing towards the part of the document you’re supposed to sign, and the actual pen pointed towards you. He will then ask you to “authorize the paperwork”.  Not “sign the contract” but authorize the paperwork.  Sounds better, doesn’t it? He will then say nothing. Absolutely nothing, until you sign the paperwork, or present some sort of objection. 

After that, it’s in your hands, we can’t tell you what to do next!

Bottom Line:

Even though we didn't go ahead with the system, there was no real high pressure sales tactics involved, which kind of surprised us.  You might have different luck with your salesperson.  Good Luck! 
Elements Of The ADT Home Security Alarm Sales Call: Part 2
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